Marketing & Selling your Product…

What is Marketing?

  • Capture attention of your target market.
  • Facilitate the prospect’s decision-making process.
  • Give customers a specific low-risk, easy-to-take action facilitating their ability to make a good decision.

SWOT Analysis:

4 P’s of Marketing:

  • Price : Value to the customer
  • Product : Define the product
  • Promotions : Where, where and what are you promoting?
  • Place : Where to find it? Distribution Channels

What is Sales?

The Sales Pipeline

  • full of people who might be interested in buying your products or services. You might call these people your prospects.
  • Fill the Sales pipelines continuously.

Sales Cycle:

  • Initial contact: when the prospect first finds my offering, or when I first communicate with them.
  • Educational phase of the prospect
  • Interest to the purchase
  • Sign the contract
  • Payment

Offering a Vitamin or a Pill?

Listen for Needs and Concerns

  • Ask questions that go deeper into the prospect’s answers to really understand what they need.
  • Ask open ended questions. For example, instead of saying, “Do you want to buy this? “ or “Are you interested in this? “ which is a yes or no question, you would say, “What are the things that you’re looking for “in a product like this?”It’s important that you ask open ended questions and then you let them answer the questions.

Follow-up

Ask for Sale

Ask for Referrals

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An Azurer, Web developer, Technologist, Writer, Poet, Runner. Opinions are my own.

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Milind Chavan

Milind Chavan

An Azurer, Web developer, Technologist, Writer, Poet, Runner. Opinions are my own.

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